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Hard Money vs Private Money

Same asset-based idea, different source and flexibility.

The terms overlap and are often used interchangeably. Both are asset-based loans secured by the property rather than your personal income, and both are faster and more flexible than a bank. The practical difference is the source: hard money typically comes from a lending company with structured programs, while private money comes from an individual or a fund and can be more negotiable, deal by deal.

Hard Money
Structured lender programs
Private Money
Individual or fund capital
Source of capital
Lending company / fund
Individual lender or fund
Underwriting
Defined programs and criteria
Often case-by-case
Flexibility
Consistent, repeatable terms
More negotiable per deal
Secured by
The property (asset-based)
The property (asset-based)
Speed
Fast, process-driven
Fast, relationship-driven
Best for
Predictable, repeat borrowing
Unusual deals needing flexibility
Bottom line

If you want consistent, repeatable terms you can plan around, a hard money program is ideal. If your deal is unusual and needs a custom structure, private money's flexibility can be the difference. On our bridge and fix and flip programs, USAM does both as a direct lender, our own capital, our own decisions.

Rates and terms shown are typical figures, subject to underwriting and market conditions. Not a commitment to lend.

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